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Understanding Customer Needs Key to New Product Development
The best new products and services fulfill an unmet need of a specific segment of customers, developed based on robust knowledge and understanding of their motivations, daily lives, and problems. But...
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Embracing and Anticipating Change Critical to Ongoing Success
Today change is the only constant. The world is in perpetual motion just as most of us are. If we are too distracted by the endless day-to-day tasks to keep an eye on the whole picture we can lose...
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Is Solving Your Customers’ Problems the Focus of Your Products & Services?
Are you solving problems for your customers, clients, and members or focusing on your organization’s needs instead? While it can be tempting to wax poetically about how wonderful our products,...
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Are You Ready for Launch? A Checklist for Success
I haven’t posted a new article for a while as I’ve been super busy launching my first video game app Cavity Dragons, designed to motivate kids to brush their teeth. I co-founded my business Gooseling,...
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